""Coming back from Cupertino, it was genuinely the coolest fucking thing I've ever seen. I cannot express enough how insanely brilliant this device is.""
"The demos hinged on a number of details that employees often struggled to master. Before a customer could begin to use the device, employees would have to scan their face, pick from..."
Apple's Vision Pro headset rollout involved extensive training for retail employees, including signing nondisclosure agreements and using GPS-blocking bags. Employees experienced the device's capabilities firsthand, leading to excitement. However, the rollout faced difficulties in practice, as employees struggled with the technical details required for customer demos. The training included workshops and rehearsals, but the execution in stores did not meet expectations, resulting in a chaotic experience for both employees and customers.
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