"At retail conferences, it's become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence."
"While AI has been the dominant theme at big industry conferences for the past few years, the conversation around AI seems to shift in small but subtle ways each year as the technology moves further and further away from the experimentation phase."
"This year, there were even more use cases on display. David's Bridal's president and Chief Business Officer, Elina Vilk, spoke about the company's AI-powered wedding planning platform, Pearl, which it says has increased time on site."
"What started to shift this year was that brands, retailers, agencies and tech vendors didn't just want to talk about how they are using AI to be more productive or drive more sales, but rather, to prove they have a bona fide AI strategy."
AI has become a central topic at retail conferences, evolving from discussions about risks to practical applications. Two years ago, conversations centered on AI's infancy, while last year highlighted efficiency in customer service and inventory. This year showcased more use cases, such as David's Bridal's AI wedding planning platform and Macy's shopping assistant, which significantly boosts spending. The focus has shifted to demonstrating a legitimate AI strategy rather than just productivity or sales enhancement.
Read at Digiday
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