""We wanted to create an award that recognised most kids growing up dream of playing for one club. On the other side, we wanted to show despite all the big-money transfers in modern-day football, there are top players all over the world who want to become one-club players.""
""It's an individual award, but it's also an award that celebrates the union between the football team, fans and the player.""
""We look for players we feel embody the values of their club or fanbase. Maybe the player isn't necessarily the big superstar or most talented to have ever come from that club, but generally they tend to be a big fan favourite.""
Athletic Club in Bilbao celebrates loyalty in football with the One-Club Award, introduced in 2015. This award honors players who have dedicated their entire careers to one team. The initiative aims to recognize the dream of playing for one club amidst modern football's big-money transfers. It emphasizes the bond between the player, the team, and the fans. The award is given to retired players from other clubs who embody the values of loyalty and connection with their fanbase, regardless of their superstar status.
Read at www.bbc.com
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