"Cream sherry has an enduring image that it has struggled to shake off, being seen as the emblematic Little English tipple of a bygone time, while other sherries have gained new cachet."
"The iconic Harveys, named after its Bristol-based wine merchant, arrived in the 1860s and by the early 1970s was shifting a million cases of the stuff each year, but sales have since dropped significantly."
"The name 'cream' refers to its superior taste and mouthfeel, indicating it is the cream of sherries, yet the branding fails to attract or educate a younger crowd."
Cream sherry, once popular in Britain, faces challenges in modern markets due to its outdated image and branding issues. While other sherry types have gained popularity among younger drinkers, cream sherry remains associated with a bygone era. Developed for Victorian tastes, it was once a staple in British households. The name 'cream' refers to its superior taste, not dairy content, but this confuses potential new consumers. Sales have significantly declined from their peak in the 1970s, reflecting its struggle to attract a contemporary audience.
Read at www.theguardian.com
Unable to calculate read time
Collection
[
|
...
]