"XDS is one of the world's largest bicycle manufacturers, now bringing their updated, competitively priced X-LAB platform to 15 new markets, including the U.S., Norway, Japan, and Australia."
"If you control more of the bike, you can build a better complete package and sell it for less money. They're just doing it for themselves now, not for someone else."
"XDS has been around since 1995, and over the years, it has built a massive in-house ecosystem, spanning carbon frame production, forks, wheelsets, components, motors, sensors, and software."
XDS introduces X-LAB, a new performance platform featuring nine bikes in road, gravel, urban, and e-bike categories. The launch marks XDS's entry into 15 new markets, including the U.S. and Japan. Unlike typical bike launches, X-LAB focuses on substantial offerings rather than theatrical presentations. XDS leverages its extensive in-house manufacturing capabilities to produce components, allowing for better pricing and quality control. The initiative reflects XDS's desire to establish its brand identity rather than remain a behind-the-scenes manufacturer for others.
Read at Bikerumor
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