So... What Are We Doing With AI?' Innovating in an Age of Caution | Fortune
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So... What Are We Doing With AI?' Innovating in an Age of Caution | Fortune
"More than half (56%) of CEOs participating in PwC's latest Global CEO Survey said their AI investments have yet to produce any meaningful financial benefits, with only 12% reporting both cost efficiencies and revenue gains."
"The challenge for leaders today is not whether to innovate-but how to experiment without destabilizing the very business they are trying to transform."
"'What I'm hearing a lot more from industry peers is, 'The board has gone from being interested to being demanding when it comes to AI.' I need to show up with demonstrable results, but I'm also being told I can't sacrifice my targets.'"
CEOs are under pressure to show results from AI investments, with 56% reporting no financial benefits. Only 12% see cost efficiencies and revenue gains. Confidence in revenue growth is at a five-year low, with only 30% of CEOs optimistic about 2026. The challenge lies in innovating without jeopardizing current business performance. Boards are demanding results, increasing the urgency for CEOs to balance experimentation with maintaining targets. Most companies remain in the early stages of AI implementation, with only 10% reporting significant progress.
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