"The local governments allege that McKinsey created a marketing plan called Project Turbocharge, which involved developing aggressive marketing and sales materials that misrepresented the risk of consuming opioids in higher dosages."
"Suffolk County Supreme Court Justice Joseph C. Pastoressa found that the more than 40 counties, towns, and cities should be allowed to proceed to seek damages for the costs they incurred providing law enforcement, emergency response and public health assistance."
"Such acts arguably launched a force or instrument of harm by causing or contributing to the increased prescription of OxyContin and other opiates that McKinsey marketed as being safe despite knowing that they were not safe."
A Suffolk County judge has permitted over 40 New York localities to sue McKinsey for its involvement in the opioid epidemic. The lawsuit claims McKinsey designed a deceptive marketing campaign for OxyContin, exacerbating the crisis. This follows a $32 million settlement with the New York Attorney General. The localities seek damages for costs incurred in law enforcement and public health due to the opioid crisis. The judge allowed most claims to proceed, except for unjust enrichment and punitive damages.
Read at www.amny.com
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