"Reese accused the company of quietly replacing the ingredients or architecture in his grandfather's invention with cheaper compound coatings and peanut-butter-style cremes."
"Your consumers are revolting, he added. Reese further told the New York Times he is not satisfied and the changes were not coming quickly enough."
"This is just a PR stunt; there's no victory here, he said in an interview with outlet. If they were serious, they would do it right away."
"The company has said the changes were already under way but not in response to Reese's criticism, saying it had previously decided to revert to classic recipes."
Brad Reese, grandson of Reese's inventor, accuses Hershey of faking a pledge to revert to original recipes for products like KitKat. He claims Hershey replaced ingredients with cheaper alternatives. At an investor conference, Hershey announced plans to change about 3% of products back to original recipes but insists Reese's Peanut Butter Cups remain unchanged. Reese criticized the company's slow response and labeled the changes a PR stunt. Hershey stated the changes were already planned due to increased investment in R&D, not in response to Reese's claims.
Read at www.theguardian.com
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