"Nearly 40% of Americans say they have made a purchase they would not have otherwise considered because of an AI tool. The impact tends to happen early in the shopping process, where AI surfaces options, compares products, and narrows choices before a person checks out."
"AI is not just technology. It's a new customer segment. Your next cancellation or your next review or your next booking of travel will increasingly be made by an agent, or at least with the help of an agent."
A Visa report reveals that AI is increasingly shaping consumer purchasing decisions. Nearly 40% of Americans have made unexpected purchases due to AI tools. These systems are evolving from assistants to active participants in commerce, influencing choices early in the shopping process. AI surfaces options, compares products, and narrows choices before checkout. Visa identifies this shift as the emergence of a new customer segment, where AI acts as an agent in transactions, impacting cancellations, reviews, and travel bookings.
Read at Fast Company
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