""As Americans' interest in Asian cuisine grows, so does their literacy around regional flavors. Where 'Asian food' once conjured images of Chinese takeout or Japanese cuisine like sushi, today's consumers are exploring a wider variety of dishes, from Korean tteokbokki to less familiar Asian cuisines, such as Filipino adobo and Malaysian rendang.""
""These stores arrive at - and capitalize upon - a time when Asian Americans account for the fastest-growing ethnic group in the United States. They also play into Americans' growing love for all things Asian, whether it be TV and movies, music, fashion or beauty.""
In 2026, the Bay Area is witnessing a significant increase in Asian grocery stores, highlighted by the openings of H Mart and Tokyo Central. These stores attract large crowds, with H Mart's debut in Dublin drawing 10,000 visitors. The trend includes other recent openings like Osaka Marketplace and Seafood City. This growth coincides with Asian Americans becoming the fastest-growing ethnic group in the U.S. and a rising interest in diverse Asian cuisines, as sales of ethnic grocery items have surged significantly.
Read at The Mercury News
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