"Between over-plucked brows and frosted lips, gray eyeshadow is just one part of late '90s and early 2000s beauty revival - which Terry Barber, the global director of makeup artistry for MAC Cosmetics, previously told Bustle is "grunge in spirit but more polished because the products [today] are just better.""
"That balance is exactly what made the shade work this season. The mood felt like a throwback, but the execution was way easier to wear. In London, Tolu Coker let a matte slate shadow do the talking, paired with otherwise minimal makeup."
Gray eyeshadow dominated fashion month runways, marking a significant beauty trend across multiple shows. Designers showcased various interpretations of gray, from metallic slate to matte pewter, all featuring cool-toned pigments. This resurgence differs from 2016's gray trend, instead drawing inspiration from late '90s and early 2000s smoky eye aesthetics that were flatter and intentionally imperfect. The modern execution feels grunge-inspired yet polished, benefiting from contemporary product quality. Designers like Tolu Coker paired matte slate shadow with minimal makeup, while Richard Quinn added shimmer over gunmetal pigment diffused across the eye, finished with rosy pink blush. This trend signals the decline of bronze Instagram glam aesthetics.
#gray-eyeshadow-trend #fashion-month-beauty #90s-beauty-revival #runway-makeup #cool-toned-eyeshadow
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