""Utah immediately gave me the impression that it was very beauty-centric and that a lot of people here cared about longevity, wellness, and appearance. Many people in Utah have hair and eyelash extensions, Botox, plastic surgery, laser treatments, and a long list of other things to enhance their appearance.""
""In public relations, there's an unspoken emphasis on youthfulness and appearance. The PR industry already has high appearance standards, which are exacerbated by the local culture in Utah.""
Hilary Reiter Azzaretti, a PR agency owner in Utah, reflects on her career journey from NYC to Utah. After working in music PR and the Sundance Film Festival, she fell in love with Utah's lifestyle and launched her own agency. Living in Utah for nearly 25 years, she experiences intense pressure to conform to beauty standards, which she finds more pronounced than in NYC. The PR industry also emphasizes youthfulness, leading her to invest more in her appearance over time.
Read at www.businessinsider.com
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