Kris Van Assche on Fred Perry and Reinventing the Uniform
Briefly

Kris Van Assche on Fred Perry and Reinventing the Uniform
"For someone who once redefined the Dior man by putting him in a skinny black suit and sneakers, and then did it all over again at Berluti with more colour and leather, Kris Van Assche has always had a curious relationship with the idea of uniform. Unwilling to take it at face value, uniforms in Van Assche's hands are signals of who we think we are and who we want to be, depending on how we button the collar or where we pin the flower."
"Fred Perry, with its laurel-trimmed polos and Mod heritage, is a brand built on those strict, clean and recognisable codes. Van Assche, meanwhile, has made a career out of bending such codes without breaking them. Here, he leans in. The polo is recut and refined, turned into a dress shirt with buttons and a pre-tied tie. A tracksuit becomes a suit (literally), rendered in pinstripe with silver hardware."
Kris Van Assche treats uniforms as mutable signals of identity, where small choices like buttoning a collar or pinning a flower change perception. The Fred Perry capsule recuts classic pieces into hybrid garments: polos become dress shirts with buttons and pre-tied ties, tracksuits translate into pinstripe suits with silver hardware, and knitwear uses visual tricks to suggest nonexistent layers. The collection includes flower badges from Van Assche's archive and balances discipline with detail. The work continues a career-long engagement with bending established codes, translating subcultural references into tailored, wearable forms while loosening formal constraints.
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