"The spectacle of Zendaya and Robert Pattinson navigating the mother of all pre-wedding revelations appears to have outshone negative buzz about the film's shocking first-act reveal."
"The rage-bait-y, R-rated feature earned $14.4 million over its North American debut to deliver A24's third-highest-grossing opening to date."
"According to studio data, 68 percent of Drama ticket buyers were women and 80 percent under 35, the usual demographic sweet spot for films both romantic and comedic."
A24's 'The Drama' opened with $14.4 million in North America and $28 million globally, marking its third-highest-grossing debut. Despite negative press regarding its content, the film attracted a young audience, with 68% of ticket buyers being women and 80% under 35. The film's opening-night B CinemaScore reflects a mixed reception. Analysts note a decline in romantic comedies over the past 15 years, yet 'The Drama' aligns with prerelease tracking estimates and matches its production budget, suggesting a positive outlook for profitability.
Read at Vulture
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