"According to Inside Higher Ed's 2026 Survey of College and University Presidents, just 16 percent of leaders think higher ed has been at least moderately effective in responding to declining public trust, a modest increase from last year's 8 percent."
"More than half of the 189 presidents who answered a write-in question about their efforts describe stand-alone public relations and marketing, primarily increased messaging about the value of the institution to the broader community."
"One president wrote, for instance, of 'Proactively getting good news stories out about the impact of our university on the region's economy and communities.'"
Public trust in higher education has seen a slight rebound, with only 16 percent of college and university presidents believing their institutions are moderately effective in addressing this decline. A mere 2 percent feel highly effective in tackling the widening education divide. Despite this, 51 percent of presidents report launching initiatives to improve public trust, primarily through public relations and marketing efforts. These initiatives focus on showcasing the institution's value and impact on the community and student success.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
Unable to calculate read time
Collection
[
|
...
]