Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test
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Not quite Greggs': TikTok creators put London's gentrified' bakeries to the test
"Moses Combe, a 21-year-old, set out on a mission to visit the establishments and see for himself what the fuss was about, heading into Jolene and buying a hot chocolate, sausage roll and his very first tiramisu cake, which he described as bloody lovely."
"Kobi Coker, a 27-year-old comedian and educator, said his videos exploring so-called gentrified spaces had not initially been intentional. He said he would notice new, upmarket establishments opening up on his road during his cycle to work and post about trying them."
A TikTok video featuring a woman discussing her perfect weekend in north London sparked curiosity among locals about the mentioned businesses. Moses Combe, a 21-year-old, initiated the 'Endz Department for Research' to review these cafes, starting with Jolene. His positive experiences, including a tasty sausage roll, resonated with viewers. Kobi Coker, a comedian, also began exploring gentrified spaces, questioning their popularity. Both creators reflect a growing interest in local establishments and the changes in their neighborhoods, with Combe's crowdfunding campaign supporting further exploration.
Read at www.theguardian.com
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