"Whitney Leavitt is set to transform the brand through her creative vision and innovative approach, leading all creative endeavors at Cool Sips."
"The introduction of 'The Whitney' showcases Leavitt's ability to create a drink that resonates with the community while maintaining a health-conscious twist."
"Cool Sips has positioned itself at the forefront of the Dirty Soda movement, captivating a young audience with customizable flavor profiles and Instagram-worthy aesthetics."
Whitney Leavitt has been appointed as the Chief Creative and Brand Officer at Cool Sips, a leading destination for Dirty Soda in NYC. She will lead creative direction, develop new flavors, and enhance the in-store experience. Leavitt's signature drink, 'The Whitney,' features a blend of club soda, sugar-free pineapple, peach, vanilla, lime syrup, and raspberry purée. Her involvement is expected to elevate the brand's presence in the growing Dirty Soda trend, appealing to a young audience seeking unique, flavorful non-alcoholic beverages.
Read at Food & Beverage Magazine
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