"Kargo's Project Kera aims to create a unified agentic buying interface that will aggregate all biddable and non-biddable inventory into a single platform, according to CEO Harry Kargman."
"Skyler McGill from Wpromote emphasized that technology and agents are about enabling marketers to be more strategic in decision-making and orchestration across systems, focusing on operational transformation rather than just speed."
"Wpromote has been testing Project Kera for about four weeks, with early results showing significant improvements in enhancing existing workflows and speeding up the campaign creation process."
Ad agencies face challenges with numerous ad-buying tools and fragmented systems. AI is being leveraged to streamline processes and meet client needs. Kargo launched Project Kera, a chat-based buying interface designed for media buyers, currently in beta testing with select agencies. The goal is to create a unified platform that aggregates all inventory. Wpromote is integrating Project Kera into a broader AI-powered media operating system to enhance strategic decision-making and improve operational efficiency.
Read at AdExchanger
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