""Maybe 30% of our advertising was through affiliates," said Matthew Gallagher, highlighting the significant role of affiliate marketing in Medvi's growth."
"A review of Meta's ad library showed that some affiliates ran ads featuring AI-generated content, including profiles of individuals described as doctors."
"One profile, 'Dr. Matthew Anderson MD,' listed an Angolan phone number and appeared to have previously belonged to a gospel musician."
"Gallagher stated, 'In line with the FTC, we have a clear policy of providing disclosure on any actor or AI portrayal of a doctor or not using them at all.'"
Medvi, an AI-driven telehealth startup, reported $401 million in revenue last year and anticipates $1.8 billion in sales this year. The company's growth is significantly attributed to affiliate marketing, with founder Matthew Gallagher noting that around 30% of advertising comes from affiliates. Some affiliates have used AI-generated content in ads, including profiles of individuals posing as doctors. A review revealed questionable doctor profiles linked to Medvi's products, raising concerns about authenticity and compliance with advertising standards.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]