""I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries.""
""In this role, the focus is on advancing industry-wide initiatives, strengthening collaboration, and developing a more transparent and sustainable programmatic ecosystem in Europe. I work with these same themes every day at Relevant Digital and as a board member of IAB Finland. This gives me the opportunity to bring a practical perspective into the discussion, as reducing complexity, improving transparency, and understanding auction dynamics are increasingly shaping how decisions are made across the ecosystem.""
Petri Kokkonen, CEO of Relevant Digital, has been appointed co-lead of the IAB Europe Programmatic Working Group alongside Ralf Ollig. The group aims to shape standards, drive research, and address challenges in the European digital advertising ecosystem. Kokkonen, with over 20 years of experience, emphasizes the importance of supporting companies in navigating changes influenced by AI. The 2026 agenda includes advancing standardization, researching auction mechanics, and addressing industry priorities like sell-side decisioning and emerging channels.
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