"As I've been thinking about the future of how we communicate at OpenAI, one thing that's become clear is that the standard communications playbook just doesn't apply to us. We're not a typical company. We're driving a really big technological shift."
"I wouldn't say that buying a friendly but independent outlet and immediately portraying it as an extension of your communications strategy is a sure thing, 'conversation'-wise, but if you've watched TBPN's fluent, chummy interviews with executives like Sam Altman, you can at least understand why they like it."
"Still, the deal, valued in the 'low hundreds of millions,' produced a lot of confusion. OpenAI was supposed to be avoiding 'side-quests.' Why was it investing in podcasts?"
OpenAI has shut down its social media app Sora to refocus its strategy amid competition from companies like Anthropic. The company has acquired TBPN, a video podcast platform, as part of its new communications approach. Fidji Simo emphasized the need for OpenAI to foster constructive conversations about AI's impact. The acquisition, valued in the low hundreds of millions, raised questions about OpenAI's commitment to avoiding distractions while investing in media that aligns with its mission.
Read at Intelligencer
Unable to calculate read time
Collection
[
|
...
]