"Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business."
"The creation of formal divisions signals a shift toward more intentional growth. Ginsburg noted that many lenders have historically captured builder business opportunistically rather than through a defined strategy."
"Despite a recent slowdown in new home sales, both CCM and GRA remain optimistic. Leonhardt mentioned that the timing reflects the growing role builders play in today's housing market."
The division led by Damien Mercer offers various financing products, while Guaranteed Rate Affinity aims to expand builder partnerships under Kevin Ginsburg's leadership. Ginsburg emphasizes the importance of treating builder business as a core pillar, suggesting that a healthy balance should be 15% to 20% of retail business. Many lenders have historically approached builder business opportunistically, but the creation of formal divisions indicates a shift towards intentional growth. Despite a slowdown in new home sales, the focus on builders is increasing due to their significant role in the housing market.
Read at www.housingwire.com
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