"I tell people that I burned my first cake in an Easy-Bake Oven, and my dad ate it anyway. Fast forward, I was baking a lot for friends and family, and I had some really good girlfriends who strongly encouraged me to start selling my desserts."
"In 2025, I noticed our sales dipping fast. The budget is extremely tight. There's no room for error at all. I think sales were down due to a combination of DOGE and people not knowing if they're going to have a job from one week to the next."
"The business started with me, my husband, and my children. The kids got roped into it. They tell me all the time that they got voluntold to help, but they were a big help."
Katrina Golden, founder of Lil Mama's Sweets and Treats, began her baking journey in childhood and launched her business after retiring in 2019. Initially successful, sales dipped in 2025 due to economic uncertainty and rising expenses from tariffs. Augusta's military community faced job insecurity, leading to reduced spending on non-essentials like baked goods. Golden's family played a crucial role in the business, contributing to logistics and marketing efforts.
Read at www.businessinsider.com
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