""It's getting harder for a creator to survive on these social media platforms because their content's not being seen," Kohn told Observer, noting that the average engagement rate for Instagram posts sits around 3 percent."
""You would never build your house on rented land," he added, highlighting the importance of owning audience data for creators."
TopFan, founded by Jeffrey Kohn, offers independent creators a way to own their audience data and reduce reliance on major social platforms. By moving livestreams and sales to branded apps and websites, creators can access valuable fan data. This shift aims to help creators build independent businesses, addressing the financial struggles many face despite the growing creator economy. Kohn emphasizes the challenges creators encounter on social media, where engagement rates are low, making it difficult to thrive financially.
Read at Observer
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