"The name alone sets this apart from anything Google has done before. 'Isai' translates to unique and unparalleled individuality, and this is actually the first time a Pixel color has been given a Japanese name."
"Isai Blue is built around something more conceptual: a deep navy shade tied to Heralbony's own brand identity and its mission to celebrate human difference."
"Three Heralbony-contracted artists, Shigaku Mizukami, Midori Kudo, and Kaoru Iga, each contributed original designs that became exclusive wallpapers on the device."
The Pixel 10a Isai Blue is a Japan-exclusive model developed by Google in collaboration with Heralbony, celebrating a decade of Pixel phones. Unlike typical smartphone colors, Isai Blue embodies a deeper meaning, reflecting the concept of individuality. The name 'Isai' signifies uniqueness, and this model features exclusive wallpapers created by artists with disabilities. This approach highlights Google's commitment to cultural expression and acknowledges the importance of the Japanese market for Pixel devices, making the launch more meaningful than a standard regional rollout.
Read at Yanko Design - Modern Industrial Design News
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