"I really value those longer partnerships. One-off deals can be great, especially if it's a product you genuinely love, but long-term relationships show loyalty to the team, the partnership, and the product."
"Accelerator was the first brand I had equity in. In a sense, it's like my baby."
Livvy Dunne, a former LSU gymnast and social media influencer, is transitioning from short-term brand deals to long-term partnerships that emphasize ownership. She values loyalty in partnerships and is selective about aligning with brands she believes in. Dunne's collaboration with Accelerator Active Energy exemplifies her approach, as she has developed a signature flavor that has become a top seller. Additionally, she aims to create opportunities for female athletes through initiatives like the Livvy Fund.
Read at Entrepreneur
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