"We don't just believe in internet research, we believe in human research. We're fighting the good fight against AI and robots, testing the things you can't."
"We know the best spirits and the best sneakers, and so we, of course, have to know the best way to sleep."
"We actually drink the alcohol, use the sheets, stay in the hotels, and of course, we sleep on these mattresses for real."
Esquire emphasizes the importance of human research in evaluating products related to sleep. The team actively tests mattresses, sheets, and other sleep-related items to provide informed recommendations. They prioritize real experiences over internet research, ensuring that their findings are based on actual usage. This commitment to quality extends to various products, including spirits and sneakers, showcasing a dedication to thorough testing and evaluation.
Read at Esquire
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