#accenture-song
#accenture-song

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'This is what the future will look like': Accenture Song has moved upstream of advertising

Accenture Song has become a $20B-scale marketing operations powerhouse rivaling large ad-holdcos while expanding through acquisitions, platform investment, and integration within Accenture's core services.

#leadership-transition

fromFast Company

6 months ago

Marketing

How to replace a legend when your industry faces an existential crisis

Ndidi Oteh became CEO of Accenture Song, succeeding David Droga, and must navigate layoffs, restructuring, shifting client budgets, and AI-driven disruption.

fromFast Company

10 months ago

London startup