#adin-ross-livestream

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Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Video games
fromGamesBeat
5 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
fromThe Verge
4 days ago

AI can push your Stream Deck buttons for you

"You still set up actions in Stream Deck app the same way you always have. MCP adds a new way to trigger them," Elgato said in its announcement.
Gadgets
#twitch
NYC music
fromPitchfork
1 week ago

I Went to a Hip-Hop Streamer Convention and All I Got Was This Piece of Content

Twitch streamer Tylil James captivates fans at MVP Arena with viral dance performances, showcasing the intersection of online fame and live entertainment.
Social media marketing
fromwww.businessinsider.com
1 week ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.
fromwww.independent.co.uk
1 week ago

The YouTuber who tried to get away with murder by live streaming' Grand Theft Auto

At the precise time of the murder, McCullagh, known online as 'votesaxon07', appeared to be drinking alcohol and livestreaming himself playing computer games to an online audience.
UK news
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Marketing
fromFast Company
3 weeks ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Social media marketing
fromBusiness Insider
2 weeks ago

Loose rules, big money: Why Clavicular and other streamers are flocking to Kick

Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
Gadgets
fromEngadget
3 weeks ago

Rode's Rodecaster Video Core makes livestreaming even cheaper

Rode launches Rodecaster Video Core, a budget-friendly all-in-one studio setup controlled entirely through the Rodecaster App with automatic feed switching capabilities.
Social media marketing
fromYahoo Life
3 weeks ago

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.
#media-literacy
fromPoynter
1 month ago
Online learning

We partnered with streamers to talk rage bait, toxicity and media literacy. You can, too. - Poynter

fromPoynter
1 month ago
Media industry

Gamertag Radio's Danny Pena and Riana Manuel-Pena join MediaWise's game streamer initiative - Poynter

fromPoynter
1 month ago
Online learning

We partnered with streamers to talk rage bait, toxicity and media literacy. You can, too. - Poynter

fromPoynter
1 month ago
Media industry

Gamertag Radio's Danny Pena and Riana Manuel-Pena join MediaWise's game streamer initiative - Poynter

fromKotaku
4 weeks ago

Asmongold Finally Cut From Mythic Talent Agency He Cofounded

We have spoken with Asmongold and mutually agreed to part ways. Mythic represents creators from a wide range of backgrounds and perspectives, and we are committed to fostering an environment grounded in respect and responsibility. We remain focused on supporting our creators and continuing our mission to help them build sustainable, long-term careers.
Media industry
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport has become a powerful tool for global brand engagement, enabling companies to build deeper connections with audiences in an increasingly fragmented media landscape. Real-time data and immersive fan experiences allow brands to create personalized interactions that resonate across diverse markets and demographics.
Marketing
Video games
fromKotaku
1 month ago

An Incredible Last-Minute Escape In Marathon Convinced Me It's Something Special

A final beta match demonstrated the game's potential through intense, high-stakes gameplay where teamwork and resource management created memorable moments despite uncertain long-term player retention.
#creator-economy
Marketing
fromDigiday
1 month ago

How creator talent agencies are evolving into multi-platform operators

Creator agencies are transforming from deal brokers into full-service media operators that help creators build diversified businesses across multiple platforms and revenue streams.
Gadgets
fromEngadget
1 month ago

Elgato's Stream Deck + XL adds a touch strip and dials to an already massive array of buttons

Elgato launches Stream Deck + XL with 36 buttons, touch strip, and six dials, alongside new Wave XLR Pro audio interface and XLR Dock MK. 2 for enhanced livestream control and audio mixing.
Video games
fromGadgets 360
1 month ago

Capcom Spotlight Livestream Announced for This Week; Will Feature 5 Games

Capcom will host a 30-minute Capcom Spotlight showcase on March 5, featuring updates on five upcoming games including Monster Hunter Stories 3, Pragmata, and Mega Man titles.
#in-game-advertising
Skiing
fromDefector
1 month ago

It's Time To Get Cozy At The Podium | Defector

Medal-winning Olympians swap damp performance gear for insulated outerwear and warm beanies on the podium to stay cozy after events.
fromAdExchanger
1 month ago

AI Feeds On YouTube Sponcon; MFA Comes To Podcasting | AdExchanger

Standard ad units on YouTube are labeled as such and, as a result, LLMs steer clear of them. But creators aren't required to disclose their paid brand partnerships in video metadata, so AI considers them to be worthy sources. BrightEdge's research shows that YouTube is cited even more frequently than Reddit within Gemini and ChatGPT, and also shows up in 29.5% of Google AI Overviews.
Digital life
Soccer (FIFA)
fromwww.fourfourtwo.com
1 month ago

Robbie Williams came, did the podcast, then sat with us for another hour afterwards, just chatting he doesn't watch telly, he just loves watching YouTube. He loves Mark Goldbridge!' Ben Foster tells FFT about his transition from player to podcaster

Ben Foster transitioned from a long Premier League goalkeeping career into a successful YouTube and podcasting career hosting notable guests.
Marketing
fromForbes
1 month ago

YouTube Owns The Living Room But Brands Are Missing Out

YouTube dominates television screen time with 12% of daily U.S. TV usage and $30 billion in connected TV advertising, yet many Fortune 500 advertisers undervalue it as a cultural platform compared to short-form social media.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Marketing tech
fromThehustle
2 months ago

The startup that makes livestreaming safer for advertisers

NexTide Media connects brands to livestreamers and uses LiveGuard, an AI safety platform, to keep ads from appearing beside NSFW or controversial live content.
#unrivaled-3-on-3
Artificial intelligence
fromGameSpot
2 months ago

This AI VTuber Just Beat A Huge Twitch Record, But It's Not Who You're Expecting

Neuro and Evil Neuro's community repeatedly broke Twitch Hype Train records and propelled Vedal987 to over 328,900 subscribers, becoming the third-most-subscribed Twitch channel.
fromThe Atlantic
1 month ago

The YouTuber Who Paid His Own Way Into Hollywood

At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
Venture
fromFast Company
1 month ago

MrBeast's business empire stretches far beyond viral YouTube videos

MrBeast, via Beast Industries, is building a diversified $5 billion holding company spanning CPG, fintech, and food brands, rapidly scaling revenue and acquisitions.
fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
fromAdExchanger
2 months ago

The Three-Letter Acronym From Hell; Streaming The Hits | AdExchanger

The agency is flush with cash; it now has a larger budget than the FBI. To the point that ICE has, in fact, acquired two mobile data-capture companies, including Penlink, a longtime Department of Homeland Security vendor. The company tracks and maps purchasable or scrapable data from data brokers, pictures or videos posted on social media and geo-fencing, to name a few. Penlink's tech can even delve into or extract info from someone's phone, such as contacts, calendar events, chat messages and more.
Privacy technologies
US news
fromwww.mercurynews.com
2 months ago

Streamer Neo Langston, friend of D4vd, charged with failing to appear as witness

Neo Langston was arrested on a felony warrant for failing to appear as a witness; any connection to Celeste Rivas Hernandez's suspected murder remains unclear.
fromThe Drum
2 months ago

Facebook gives broadcasters new game-changing tools for engaging live TV audiences

Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.
fromExchangewire
1 month ago

Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion

"Our vision is to build a powerful technological and media-driven arm to break out of Overwolf Ads' closed ecosystem, expand its reach, and create unrivalled value in the gaming ad tech space," said Eyal Betzalel, COO of Overwolf Ads. "Overwolf has extraordinary assets in gaming. The opportunity now is to connect those assets to the broader programmatic ecosystem in a way that preserves quality, brand safety,
Marketing tech
#youtube
fromForbes
1 month ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

fromForbes
1 month ago
Social media marketing

YouTube: The Most Valuable Attention In Media That Brands Are Missing

fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

Video games
fromKotaku
1 month ago

Games Are Losing The Attention War With Gambling And OnlyFans

Video games face stagnation as mobile user-generated content, online gambling, and platforms like TikTok, OnlyFans, and Roblox drive overall entertainment growth.
Digital life
fromThe Drum
2 months ago

Coronavirus: what a time to be live

Instagram Live usage surged during Covid-19 as influencers favor authentic, raw, home-shot content to build meaningful audience connections.
Marketing tech
fromAdExchanger
2 months ago

Viewers Don't Just Want To Watch Your Ads. They Want To Interact With Them | AdExchanger

Interactive streaming ads with direct calls-to-action increase attention, relevance, engagement, and conversion while giving viewers control and respect for their time.
fromWIRED
2 months ago

Shortcut Your System With a Discounted Elgato Stream Deck+

If you're an aspiring (or successful) streamer looking to upgrade your production value, the Elgato Stream Deck family is an excellent way to put your most important controls at your fingertips. Right now you can score the upgraded Elgato Stream Deck +, with eight buttons, an LCD screen, and four knobs, for just $160, a $40 markdown from its usual price.
Gadgets
Media industry
fromThe Drum
1 month ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Television
fromBusiness Insider
2 months ago

MrBeast's 'Beast Games' co-creator on going bigger for season 2 without losing millions

Beast Games season two expands scale—100 strong vs 100 smart—balancing creative ambition with tighter budgets and contingency planning for over $10 million prizes.
Social media marketing
fromNeil Patel
2 months ago

Discord as an Engagement and Digital PR Platform

Discord enables brands to build direct, real-time relationships and PR outcomes by facilitating open, persistent, and context-rich conversations rather than broadcast messaging.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Television
fromSocial Media Today
2 months ago

Pinterest Announces New CTV Show

Pinterest will launch a Roku TV series pairing creators with Pinners to turn Pinterest boards into real-life, shoppable spaces, items, and experiences.
Media industry
fromObserver
2 months ago

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.
fromSocial Media Examiner
2 months ago

How to Position Yourself as a Video Influencer People Will Love : Social Media Examiner

A lot of businesses make the mistake of treating YouTube like a digital attic-a place to simply store videos they embed elsewhere. But you need to look at it differently: YouTube is the second-largest search engine in the world, and it's owned by Google. If you are already investing in Google search, you should be investing in YouTube. The strategy isn't to just broadcast information; it's to answer the specific questions your potential customers are already asking.
Marketing
fromBusiness Insider
2 months ago

3 key factors that helped Dhar Mann build a YouTube juggernaut around wholesomeness

Dhar Mann's morality tales about Karens getting exposed, kids with disabilities finding acceptance, and the like have made him one of the internet's most popular creators. He also stands out in a mostly unscripted world for his focus on scripted content, including a recent micro-drama production deal with Fox. His videos, shot in a 125,000 square-foot Burbank production studio, regularly run 20 minutes or longer and get upward of a million views on YouTube.
Social media marketing
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
Video games
fromKotaku
2 months ago

Arc Raiders Is Losing Big-Name Streamers To A Wave Of Cheaters

Arc Raiders' rise meets a surge in cheating, prompting streamer backlash and commitments from Embark Studios to deploy anti-cheat patches.
Social media marketing
fromMedium
2 months ago

Why Instagram's ad breaks feel worse than ads

Unskippable countdown ads freeze Instagram's feed for several seconds, interrupting effortless scrolling and increasing user awareness of the experience.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Media industry
fromDigiday
2 months ago

In Graphic Detail: Why platforms are turning social video into living room TV

Big tech is shifting focus to living rooms, prioritizing social and short-form video, serialized brand content, and ad budgets away from traditional TV.
Social media marketing
fromKotaku
2 months ago

BabyTuber Thumbnails Are The Best - Kotaku

BabyTuber thumbnails parody YouTube clickbait by using infant expressions and absurd captions as a playful, lighthearted antidote to algorithm-driven sensationalism.
Marketing
fromGamesBeat
1 month ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
#highguard
Video games
fromGameSpot
2 months ago

Someone Dressed Up As Pac-Man To Play Pac-Man During AGDQ Livestream

AGDQ featured Minecraft creator DThaiPome in a blow-up Pac-Man costume speedrunning Pac-Man World 2 after a $10,000 fundraising stretch goal was surpassed, finishing in about 30 minutes.
Video games
fromEngadget
1 month ago

The creators of Mixtape want to make a great hangout video game

Mixtape is a narrative adventure about teenage friends' final summer together, celebrating music, idleness, and suburban '90s Americana as they face adulthood.
Video games
fromKotaku
2 months ago

Male Fortnite Creators Are Using Women To Market Their Maps

Misleading marketing uses young women as spokespeople, obscuring the true creators of popular Fortnite custom maps and disadvantaging female map makers.
Video games
fromKotaku
2 months ago

Casual $40,000 Marvel Rivals Creator Tournament Sparks A Ton Of Online Drama - Kotaku

Content creator Kingsman265 was removed from the Deadpool Creator Cup after arguing insistently about team composition and leaving practice, prompting the host to disqualify him.
Video games
fromGameSpot
2 months ago

Hytale Is Off To Quite The Strong Start, With Impressive Twitch Viewership Numbers

Hytale's early-access launch drew massive Twitch viewership and strong demand, with unverified claims of millions of players and sales causing widespread speculation.
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