#agentic-advertising

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#programmatic-advertising #digital-media #advertising-infrastructure #audience-curation #ai-driven-processes
Marketing tech
fromDigiday
2 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 week ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: Amazon launches MCP server for agent-driven advertising

Amazon's MCP server enables AI agents to manage Amazon Ads via a standards-based API layer and prebuilt workflow tools, reducing custom integrations.
Marketing tech
fromAdExchanger
2 months ago

AI Agents Are Taking Over NBCU's Linear TV Buys | AdExchanger

Agentic ad-buying systems could enable buy-side agents to communicate directly with sell-side agents, automating campaign activation and reducing reliance on DSPs and SSPs.
Marketing tech
fromExchangewire
5 months ago

Can You Vibe Target in the Outcomes Era?

Agentic advertising uses AI-driven vibe targeting and Ad Context Protocol to enable conversational audience specification and automated ad trading alongside outcomes-based measurement.
Marketing tech
fromDigiday
5 months ago

Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do'

Prebid Summit centered on AI-driven disruption, antitrust fears, and industry initiatives to redefine supply-side platforms while defending open-internet competition.
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