Instead of trying to trick the public with some humorous fake news, the ski area set up small obstacle courses in the lift lines, forcing skiers and snowboarders to put in a little bit more effort to get on the slopes.
In a video featuring co-founder and CEO Evan Spiegel, Snap describes 'Reals' as a place where 'real people share real moments. Really.' Spiegel emphasizes that 'People feel free to be their full selves and to keep it Real on Snapchat.'