Marketing
fromBrandingmag
1 week agoThe Pre-Purchase Fallacy: The Activation Gap That Dooms Brand Strategy
Customer retention alone cannot drive growth; acquiring new customers from competitors is essential for brand expansion and profitability.
#attrition
#attrition
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#return-to-office #customer-acquisition #brand-loyalty #market-penetration #psychology-of-switching #fdny-ems
New York City
fromwww.brooklynpaper.com
3 months agoTreat us equally': FDNY EMS union makes final push for wage equity as Adams prepares to leave office Brooklyn Paper
FDNY EMTs and paramedics face significant pay disparities compared to other NYC first responders, leading to high attrition and calls for wage equity.
fromHarvard Business Review
6 months agoHow AI Is Upending How Consulting Firms Hire Talent
Professional services firms such as blue-chip law firms and management consultancies have long relied on a simple talent strategy: hire large amounts of eager and capable young associates to do the "heavy lifting" at the firm, freeing up partners and other senior staff to sell new work and set strategy. These associates would then be winnowed out over time. They either moved on to other work (often the firm's clients),
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