"Our study confirmed that in an environment of loud noise, our sense of taste is compromised. Interestingly, this was specific to sweet and umami tastes, with sweet taste inhibited and umami taste significantly enhanced," Robin Dando, one of the study's authors, told the Cornell Chronicle after the study came out.
Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.
"Mortlach 15 Year Old is a combination of first-fill and refill Sherry casks and bottled by Gordon & MacPhail as a testament to the long standing and unique relationship with Scotland Distillery owners, built up over generations."
I was like, 'Well can I just call every pub in Ireland and conversationally ask them with AI?,' Cortland told Fortune. 'I pulled the thread, and I just kept pulling the thread, and here we are.'
Chris Buck isn't your typical home brewer - he's a virologist at the National Cancer Institute, known for discovering several human polyomaviruses, a family of viruses linked to cancers and serious infections in people with weakened immune systems. Buck's day job involves developing vaccines against these viruses, but he took things in an unexpected direction: using yeast engineered to produce viral proteins, he brewed a beer that delivered those proteins orally.
One trend I'd happily see fade away in 2026 is the obsession with overly complicated, garnish-heavy cocktails that prioritize spectacle over balance. There's nothing wrong with a drink that looks beautiful, but when the garnish becomes the entire point of the drink, it often means the cocktail itself is an afterthought.
As a professional bartender with years of behind-the-bar experience, I've tasted, mixed, and served my fair share of spirits - from obscure craft distilleries to globally recognized icons. Over time, I've noticed a recurring pattern: certain brands achieve fame, hype, or luxury pricing that their actual liquid rarely justifies. That's what I mean by "overrated." For the purposes of this article, an overrated brand is one that is sought-after, valued, or frequently discussed, yet, in terms of aroma, flavor, or overall drinking experience, fails to live up to its popularity, demand, or price point.
Starbucks' Reserve Roasteries sell whiskey barrel-aged cold brew, some beer is aged in bourbon barrels, and wine is an obvious beneficiary of this method too. Though the practice of aging wine in bourbon barrels is contested by some consumers - naysayers say the process diminishes the flavors that come from thoughtfully growing and sourcing the grapes, thus undermining the farmers - others are staunch fans of the finished product.
In 2025, legacy Oregon craft brewery Rogue Ales & Spirits filed for bankruptcy and shuttered operations, California uprooted 38,134 acres of wine grapes (in order to cope with overproduction and stymie future excess crops), and Jim Beam announced it would cease production of bourbon at its main distillery for the duration of 2026. An increasing push toward sobriety has flooded the market with nonalcoholic alternatives to traditional tipples.
No trip to the brewery is complete without sampling the wares. Even if it's a place you visit regularly, you'll likely want to sample most of what it has to offer at least once. But while a greater variety may seem more enticing, it can also signal a potential red flag. Every kind of beer they have on tap means another tap that needs to be maintained. The more tap lines they have, the more likely it is that maintenance or cleaning gets neglected.
The "Silver Bullet" (as it's known to fans) first hit shelves in 1978 as part of the "light beer wars" of the era, when competitors like Miller Lite and Natty Light also broke onto the scene. But, inventor Bill Coors was workshopping what would become Coors Light as early as 1941. It was honed for decades before its debut, and today, Coors Light boasts an Instagram profile with hundreds of thousands of followers.
After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.