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2 days agoWhy the Craft Beer Scene Is Better Now Than Ever | PUNCH
Craft beer culture is evolving, with a return to its roots despite recent industry challenges and declining trends.
Diageo's dividend situation has deteriorated sharply, with a rebased interim payout of $0.20 per share and a new policy establishing a minimum annual floor of $0.50, indicating a focus on debt reduction over income.
Chris Buck isn't your typical home brewer - he's a virologist at the National Cancer Institute, known for discovering several human polyomaviruses, a family of viruses linked to cancers and serious infections in people with weakened immune systems. Buck's day job involves developing vaccines against these viruses, but he took things in an unexpected direction: using yeast engineered to produce viral proteins, he brewed a beer that delivered those proteins orally.
Tattoos and fermentation rarely appear in the same conversation, yet across the world, they share a quiet kinship. Both are practices of transformation, crafts that reshape raw material over time through care and relationships to the land, the spiritual, and the community. Tattooing inscribes identity and ancestry onto skin, while fermentation preserves, nourishes, and binds communities through shared taste and ritual. Both create change, brewing something more than themselves through embodied knowledge passed between generations.
In 2014, Leon opened his brewery's first location inside a tiny warehouse space in the city's north-east. It was good timing. All over North America, millennials were going crazy for craft beer, and in Alberta, the government had recently changed rules to help microbreweries get their product to market. "There was a huge thirst in Alberta for craft beer," said Leon, who recalls getting emails about new breweries opening nearly every week. "It was a pretty wild time."
Reaching and engaging legal drinking age millennial consumers is critical for all of our brands. As a leading social platform for 21+ consumers, Instagram is a very important channel for us. We are excited to work with Instagram as they seek to integrate advertising into the consumer experience, which is as high quality and beautiful as the images users would normally see in their feeds.
We gravitated towards the Blue Ball as teenagers, not because they served underage drinkers. They didn't. And we could only afford to drink lime and soda anyway. No, we loved this place because it had (drumroll) two bars. So we were not only cool enough to go down the pub (never to the pub, strictly down the pub or, better still, down the Blue), but we even had our own bar.
The days of having great liquid alone? Those days are behind us now. It's really that total guest experience, so we've really leaned into that and really focused on training our employees, making our environment as approachable and inclusive as possible, and just not taking any customer for granted.
Low Key represents a deliberate innovation play for Harpoon based on emerging cultural trends toward moderation over abstention, the company notes. Rather than simply diluting an existing popular recipe, the team applied new techniques to preserve flavor, aroma, and craft quality, just at a lower ABV.
Budweiser is turning 150 and to celebrate, the beer brand is introducing a yearlong campaign that honors its rich history and American heritage. To kick off an exciting year of celebration, Budweiser debuts brand-new, limited-edition Heritage Can Series 12-pack designed to take fans on a visual journey through the brand's 150-year history. And answers the call of consumers begging Budweiser to bring back vintage can designs.
Goose Island Beer Co. unveiled its latest brew to join the brewery's Beer Hug family: Big Hazy Pineapple Beer Hug, an imperial hazy IPA. Clocking in at 9.9% ABV, Big Hazy Pineapple Beer Hug brings a pineapple-forward profile to the Beer Hug lineup, delivering a juicy tropical aroma, a plush hazy body, and a smooth finish that balances intensity with drinkability, the company says.
No trip to the brewery is complete without sampling the wares. Even if it's a place you visit regularly, you'll likely want to sample most of what it has to offer at least once. But while a greater variety may seem more enticing, it can also signal a potential red flag. Every kind of beer they have on tap means another tap that needs to be maintained. The more tap lines they have, the more likely it is that maintenance or cleaning gets neglected.