Boston food
fromFast Company
6 days agoWhy Buc-ee's is protecting its logo at all costs
Buc-ee's aggressively enforces trademarks, suing various businesses over logos and mascots that it claims are too similar to its brand.
If you've ever found yourself at Buc-ee's looking for a bottle of Pepsi to wash down the myriad of Buc-ee's most popular snacks, odds are you were searching in vain. The Texas-born gas station only carries Coca-Cola, as it allegedly has an exclusivity contract with the soda company. There is, however, a single exception to this rule: the Buc-ee's location in Johnstown, Colorado, which sells Pepsi instead of Coke.
"It's impossible to enjoy a bite of this without an extra-cold glass of milk at the ready, and if you're on the road, I assume you're not going to be prepared for what you signed up for."