Senatore cited menu innovation and featured value as contributing to more stable same-store traffic. On the cost side, supply-chain savings are offsetting inflation, allowing BofA to raise its FY26 adjusted EBITDA estimate to $288M from $279M.
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
We power over 160,000 restaurants. So you can imagine the data that sits in our platform. This data creates value for operators, allowing them to benchmark prices and identify opportunities for improvement.
Mojo Supermarket will lead Burger King's always-on social strategy, including creative, community engagement and activations, while Praytell is tasked with generating earned media, managing influencer relationships and identifying relevant cultural stories. The two will collaborate closely to shore up a challenger positioning for the QSR chain.
Artificial intelligence (AI) seems to be constantly marching forward across nearly every industry. While food service is an area that has long relied on human touch (be it via skilled cooks or friendly faces interacting with customers), it too is facing a new wave of AI-powered technologies. These innovations are often sold as being a means to improve working conditions by increasing efficiency and reducing stress - particularly in hectic fast food kitchens -
The Big Arch is indeed a beefy, cheesy, saucy burger. Its ingredients are a little different from a Big Mac or a Quarter Pounder, but it's recognizable as a McDonald's product. It has two quarter-pound beef patties, three slices of white cheddar, both sliced and crispy onions, lettuce, pickles and a new Big Arch Sauce, made with mustard.