Marketing tech
fromAdExchanger
2 days agoHow AI Is Reshaping The Marketing Scientist Role | AdExchanger
Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
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Marketing tech
fromMarketing Dive
2 weeks agoBeverage marketer sees cost savings with agentic media-buying test
PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
fromwww.marketingdive.com
3 weeks agoPublicis acquires AdgeAI to sift quality creative from content glut
AdgeAI leverages AI to assess how different creative elements could best influence engagement and conversion, providing marketers an earlier and more granular window into campaign performance and informing decisions on which assets to scale.
Marketing tech
fromHubspot
1 month agoMarketing experiments every growth team should run
Marketing experiments are controlled changes to a marketing message or campaign to improve reach or conversion rates. These tests can be a small, single tweak or a campaign-wide experiment. Successful marketing experiments assess both quantitative data and qualitative factors, and the campaign results directly feed the next iteration of marketing materials.
Marketing
fromBusiness Matters
1 month agoWhat Businesses Often Get Wrong About Facebook Ads Management
Facebook ads management often sounds easier than it is. Many businesses expect quick wins once ads go live. Pick an audience. Write an ad. Set a budget. Results should follow. After all, Facebook is one of the top three ROI drivers among marketers, according to a 2025 report. That idea causes trouble fast. Campaigns start strong, then stall. Costs rise.
Marketing
Marketing tech
fromMarTech
4 months ago10 of the best insights from the November 2025 MarTech Conference | MarTech
AI-driven agents and orchestration are reshaping marketing by requiring high-quality data, new workflows, rapid optimization, and alignment of humans, data, and machines for business value.
Marketing tech
fromAdExchanger
6 months agoClear Channel Brings Mid-Flight Measurement To Its OOH Network | AdExchanger
Clear Channel's new weekly mid-flight RADAR Inflight Insights delivers near-real-time OOH measurement using mobile location data, enabling faster optimization and stronger outcomes attribution.
Social media marketing
fromSocial Media Today
7 months agoPinterest Adds New Elements to its Pinterest Academy Education Platform
Earn the Pinterest Media Planner Certification to validate media planning expertise, audience insight skills, campaign optimization and measurement ability, and to differentiate professionally.
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