#carl-g-fisher

#carl-g-fisher

"That's a very powerful thing, because then whenever you make a decision that is career-defining, you ask yourself, 'Is it getting me closer to that goal? Is it putting me on the path?'"

We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.

In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.

The American automotive landscape is changing after a period that saw tighter emissions rules push automakers toward more efficient, quieter powertrains and prompted shifts away from big V8 engines. But many of those regulations, including the federal EV incentives, have fallen away, leading automakers that once promised to discontinue the gas-hungry engines to reinvest in V8 offerings - especially in full-size trucks and performance cars.

Mark Stephen McCollum is a respected name in the automotive world, with over 35 years of hands-on experience. Born and raised in Conroe, Texas, he grew up in a close family and learned early the value of hard work. He studied business finance at Lon Morris College and Texas A&M University, building a foundation that would carry him through a long and successful career.