By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S.
Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
People recognize polish, but they respond to purpose. What the industry is starting to learn is that value is in the principles those tools represent. Technology is initially and temporarily impressive, whereas values are unforgettable.
Marie Swift, founder and CEO of Impact Communications, said the firm also emphasizes "credibility marketing," including being quoted in reputable industry outlets, publishing bylined articles, submitting for and winning awards, issuing news releases, speaking at conferences and appearing as guests on webinars and podcasts. "Social media is an amplification tool," she said. "It should not be the primary communication tool."
Stop for a second, if you have bandwidth, because there's a word we'd like to flag: synergy. It sounds like it means something good, but it's unclear exactly what. It's something your bosses might say. There's pretty much a 0% chance you've said "synergy" in casual conversation. "It's the ultimate buzzword. It's the one that everybody thinks of when they think of business jargon," says Erica Brozovsky, a sociolinguist who hosts the PBS series Otherwords.
Companies enter new markets with momentum. Press coverage looks promising. Campaigns launch on schedule. Local teams are hired. Early dashboards suggest traction. Then progress slows. Customer interest plateaus. Partnerships take longer than expected. Internally, the conversation almost always turns to execution. Messaging must not be clear enough. The market probably needs more education. What I have learned is that this conclusion is usually wrong. What looks like market resistance is more often a signal that the brand is communicating from the wrong position.
You have probably heard about voluntary carbon offset-if not from elsewhere, from buying plane tickets, where, after you have paid for the ticket, the tax, the seats, maybe the luggage fee, and the priority boarding, you have an option to also pay to offset your carbon footprint. Companies get to do this, too, and, unlike you, they get to brag about it.
Silicon Motion Technology ( NASDAQ:SIMO) is a Hong Kong semiconductor firm that specializes in NAND flash controllers. These memory storage solutions are critical for the AI buildout, and investors have started to pick up on it. The company's stock has more than doubled over the past year and is up by more than 20% to start the year. Revenue increased by 14% year-over-year in Q3 2025, and most of the growth was driven by AI infrastructure.
Business growth is valuable, but too often entrepreneurs treat it as a final destination. In reality, expansion is just one part of a long-term success plan, unfolding through many smaller milestones along the journey of building a business. Here are three ways you can expertly use expansion to build on success, along with examples of companies that have handled expansion as a positive part of the success process.
When you take the leap of faith to bring your vision, your idea, to life and start your company, you wear many hats and take on many tasks. You develop the business plan and deck pitch, help build a great product or service offering, create and implement the marketing strategies, make sales, handle customer service and get take-out for everyone during the late nights they're working.
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.
As we enter 2026, we mark this anniversary by bringing together three leaders navigating the most complex intersection of technology, geopolitics, and organizational change we have ever witnessed. André Pienaar, Dr. David Bray, and Ken Banta joined us to discuss what boards and CEOs must understand to remain competitive in an era defined by cascading disruptions and incomplete information. The conversation focused on the critical questions every board should be asking this year.
Identifying the best global expansion strategies isn't the only step AI companies should take to accelerate business growth and reach new audiences. It may be easier than ever to reach buyers on the other side of the world, but doing so brings its own set of challenges and hiccups. For starters, AI regulations differ by region, meaning that you have to know and abide by the rules in different regions.
Business Insider teamed up with Plant-A Insights, a leading insights and technology company that publishes business rankings in cooperation with world-class media brands, to find the 300 top management consulting firms in America. The list includes giants of the industry as well as a slew of more specialized and boutique firms. The list is based on a large-scale survey of around 25,000 professionals who have worked with consulting firms, who evaluated them on factors like industry and practice area expertise, as well as client satisfaction.
Traditionally, leaders and managers often treat technology as a tool or capability that can help get work done more efficiently, but doesn't drastically change the nature of that work. Email, for instance, allows for faster communication. The supply chain management (SCM) system reduces supply chain costs, shortens delivery cycles, and ensures that products are delivered to customers quickly and accurately. Increasingly, however, this view is out of date. In recent years, the role of technology in shaping organizations has undergone revolutionary changes.