Effective from Sunday, October 12, one litre of the supermarket's own fresh milk costs 6c less, falling from €1.25 to €1.19. Also, two litres of the supermarket's fresh milk now costs 10c less, down from €2.45 to €2.35. The move comes following price drops by Lidl and Aldi in recent days, the first reductions in the cost of milk in Ireland since 2023.
However, Allan Leighton said the supermarket chain was investing to keep a lid on prices to attract cash-strapped shoppers. The UK's third largest supermarket chain, which is at risk of being overtaken by the discounter Aldi, said sales fell by 0.2% to 5.3bn in the three months to 30 June. But that decline was less steep than the prior quarter after the retailer made a material investment in keeping prices down.