#corporate-purpose-trust

#corporate-purpose-trust

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.

Companies with a higher number of women in senior roles are significantly more likely to dismiss male perpetrators of abuse against female colleagues, according to recent analysis.

Most for-profit companies still confine nonprofit relationships to corporate philanthropy. Donations flow through foundations, annual reports highlight community contributions, and nonprofit engagement is framed as evidence of corporate responsibility.

Defense Secretary Pete Hegseth took the unprecedented step of designating a U.S. firm-Anthropic-as a supply chain risk. Anthropic's crime? It refused to violate industry-wide protocols against using AI for mass surveillance or autonomous weapons. Hegseth's designation, which has until now been reserved for foreign firms, bars U.S. military contractors from doing business with the company.

People recognize polish, but they respond to purpose. What the industry is starting to learn is that value is in the principles those tools represent. Technology is initially and temporarily impressive, whereas values are unforgettable.

Research finds that relying on regulations to determine your policies and procedures can result in ethical blindspots, or situations where people might think if there is not a rule for something, that it's permissible. After years of shifting towards values and culture-based compliance, leadership might be heading the opposite direction.

Business growth is valuable, but too often entrepreneurs treat it as a final destination. In reality, expansion is just one part of a long-term success plan, unfolding through many smaller milestones along the journey of building a business. Here are three ways you can expertly use expansion to build on success, along with examples of companies that have handled expansion as a positive part of the success process.

You have probably heard about voluntary carbon offset-if not from elsewhere, from buying plane tickets, where, after you have paid for the ticket, the tax, the seats, maybe the luggage fee, and the priority boarding, you have an option to also pay to offset your carbon footprint. Companies get to do this, too, and, unlike you, they get to brag about it.

As we kick off 2026, activist investor campaigns are no longer just prevalent; they are global, sophisticated, and have increasingly become an acute threat to corporate leadership. The escalating pressure is undeniable: Barclays data shows that activist investor campaigns hit a high last year - surpassing 2024 by 5% - with 32 CEOs resigning as a result (a record) - and showing no signs of slowing down.