fromYanko Design - Modern Industrial Design News
1 month ago"Stop Treating Designers as Tools": Ayush Singh on Ownership, Burnout and Speaking Up in Indian Brands - Yanko Design
"I joined brands that proudly call themselves design driven, expecting to lead innovation. Instead, I found myself in meetings where the brief was literally make it look like this western brand, but make it cheaper. That's not design leadership, that's glorified localization. The real question isn't whether Indian brands invest in design. It's whether they invest in their own design vision or just outsource the thinking and ask internal teams to clean up the execution."