#digital-content-creators

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Marketing
fromFortune
2 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Education
fromPR Daily
2 days ago

Why writing skills matter more than AI for the next generation of communicators - PR Daily

Karen Freberg emphasizes the importance of experiential learning and clarity in writing for effective communication in a rapidly changing industry.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Design
fromCreative Boom
1 month ago

Is social media over for creatives? Or have we just woken up to what it is?

Social media no longer reliably connects creatives to audiences, causing fatigue as reach, algorithm control, and expectation to produce constant content undermine value.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
5 days ago

How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips

Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
Startup companies
fromwww.businessinsider.com
1 hour ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Media industry
fromFortune
20 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
UX design
fromMedium
45 minutes ago

"Vibe coding" is accelerating the erosion of design authority

Google Stitch impresses as a rapid interface generator but suffers from common flaws of vibe coding tools, including visual homogeneity and unrefined code.
Graphic design
fromThe Verge
22 hours ago

Really, you made this without AI? Prove it

Labeling human-made content is essential as AI-generated works proliferate, creating confusion and skepticism among audiences.
#ai
Marketing tech
fromForbes
6 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
Marketing tech
fromForbes
6 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromTheregister
1 day ago

Now even Netflix has its own video AI

VOID stands for Video Object and Interaction Deletion. It's a VLM (vision-language model) that can not only erase objects from a scene but can also inpaint how remaining objects in the scene should behave without the influence of whatever was excised.
Independent films
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
#tiktok
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Social media marketing
fromTheWrap
4 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
NYC startup
fromDigiday
3 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Marketing
fromAdExchanger
5 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Social media marketing
fromTheWrap
4 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Tech industry
fromFortune
3 days ago

Do creators still need Adobe in the AI era? | Fortune

Adobe must adapt to AI rapidly while maintaining trust with enterprise customers reliant on its software.
#video-marketing
fromThe Drum
2 months ago
Marketing

How to create video content your audience wants to see

Video advertising is underused despite smartphone and social-video dominance; advertisers must tailor mobile-friendly, attention-grabbing videos and measure ad performance.
fromSocial Media Examiner
2 months ago
Marketing

How to Position Yourself as a Video Influencer People Will Love : Social Media Examiner

Use service-first, evergreen YouTube video content to answer customer questions, build trust, drive website traffic, and improve search rankings against larger competitors.
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Growth hacking
fromEntrepreneur
2 weeks ago

How These Smart Hook Strategies Can Improve Your Video Engagement

Optimize video hooks within the first three seconds using combined visual and verbal elements, and diversify emotional triggers to maintain viewer engagement and prevent predictable drop-offs.
Growth hacking
fromInman
3 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
Podcast
fromTheankler
4 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Education
fromFortune
16 minutes ago

Meet a former VC who has a plan to prepare American students for an AI-disrupted future | Fortune

American education must adapt to prepare students for a rapidly changing workforce influenced by artificial intelligence.
#openai
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
#youtube
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Media industry
fromTechCrunch
6 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
Marketing tech
fromDigiday
1 week ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Growth hacking
fromwww.businessinsider.com
4 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Graphic design
fromThe Verge
4 days ago

Like it or not, AI is part of art school curriculums

Generative AI poses a significant threat to creative professionals, impacting job prospects and sparking protests among students.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing tech
fromTNW | Artificial-Intelligence
5 days ago

Flipsnack's Living Visuals signals the shift to immersive AI-driven content

Interactive content generates higher engagement than static formats, transforming digital content production expectations in commerce and B2B environments.
#creator-economy
Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
fromForbes
6 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromForbes
3 weeks ago
Podcast

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Marketing
fromFast Company
1 day ago

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Television
fromwww.businessinsider.com
4 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
#instagram
Graphic design
fromBusiness Matters
1 week ago

10 Best AI Video Tools for Creators, Brands, and Growing Channels

AI video tools simplify content creation by allowing creators to start with a strong visual idea and produce videos for various platforms.
Marketing tech
fromMarketing Dive
6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromTechCrunch
2 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Social media marketing
fromZDNET
1 day ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Television
fromInterview Magazine
2 weeks ago

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.
#meta
fromTechdirt
2 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromForbes
2 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
fromTechdirt
2 days ago
Social media marketing

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromForbes
2 weeks ago

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromInman
2 weeks ago

Instagram, Google and Disney reveal new discovery tools

Platforms are tightening control over visibility, impacting how users engage and find content online.
Social media marketing
fromInc
3 days ago

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.
#influencer-marketing
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
fromTechCrunch
3 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#creator-marketing
fromInc
1 week ago
Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Marketing
fromwww.marketingdive.com
3 weeks ago

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.
Media industry
fromAV Club
2 weeks ago

Buzzfeed hopes some AI apps can save the company

Buzzfeed is struggling financially, shifting focus to AI products and games to reduce reliance on advertising revenue.
Marketing tech
fromAdExchanger
3 weeks ago

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.
Podcast
fromFast Company
1 month ago

The surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?

The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Marketing tech
fromThe Drum
1 month ago

Why vertical video content is helping news publishing stay the right side up

Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
Marketing tech
fromThe Drum
2 months ago

The evolution of creativity in video advertising: How far have we come? And where are we headed?

Video advertising creativity now extends beyond narrative into interactive, personalised, and technology-enabled formats driven by data and new screens.
#short-form-video
Social media marketing
fromEntrepreneur
1 month ago

This Is How Solo Creators Stop Posting to Silence and Hit Over 50,000 Views Without The Guesswork

A new ChatGPT Agent autonomously identifies early breakout signals across platforms and translates them into high-confidence, trend-forward content strategies that accelerate creator traction.
Marketing
fromForbes
2 months ago

Why The Creator Economy Is The Next Gold Mine For Agencies

Agencies should shift from corporate messaging to building and amplifying individual personal brands as trusted media channels to capture audience trust and long-term value.
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