He says he paid roughly $5 to his distributor to get the pack of Honey Bunches of Oats onto the shelf. But his much larger rivals, the big US supermarket chains, can sell that same box for around $5 - essentially, the price he has to pay wholesale. That dynamic makes it "impossible for us to compete."
Shares of Dollar General Corp (NYSE: DG) fell more than 6% in premarket trading on Thursday following the report's early-morning release. And yet the discount retailer's financial results include figures such as a 5.9% increase year-over-year (YOY) in quarter-four, with net sales increasing to $10.9 billion.
It's only early January, so I'm still hearing a lot of people talk about their fresh starts and resolutions. Even if you're not one for those kinds of traditions, January tends to be a relatively sleepy month without many large obligations (plus, it's cold out!). One way to put that downtime to good use is by getting a bit more organized. What better place to start than your desk?
What brings Greg Reyes to this Walmart south of Savannah are the low prices. He and his wife keep a close eye on their limited budget; she's retired and he's disabled. Their grocery list is always the same. But the prices have been changing. "I used to pay like $40 a year ago, and now we're paying like $60," Reyes says. In his bags today are some chicken, turkey and beef.
We live in a world where spending freely is often seen as a sign of success. Flash your credit card without checking the price tag, and you're "living your best life." But here's what I've learned after running my own businesses and studying consumer behavior: The shopping habits that look "cheap" are actually the ones that separate the financially intelligent from those drowning in debt. The truth? Those "cheap" behaviors are about discipline, long-term thinking, and understanding the real value of money.
If you're shopping in a state where grocery stores are allowed to sell liquor, you might even see Trader Joe's brand whisky on the shelves with a low price tag attached to it. So, how is it that a grocery chain can put proper, single-malt Scotch on the shelves for just $20 to $30 a bottle? The answer is similar to that of most of the deals you find in the store: A private label bottled by a non-distiller producer (NDP) in Scotland.
The outlook for 2026 I'm watching 2026 with equal parts optimism and urgency. Optimism because consumer demand is still there. Retail sales have remained resilient in recent data. Urgency because the operating environment is only getting tighter. Coming out of FY2025, large retailers demonstrated resilience amid inflation pressure, shifting consumer behavior, and global supply-chain complexity. Walmart raised its outlook and leaned further into a model that blends physical stores, e-commerce scale, and execution discipline.
If you're feeling anxious about the economy, you're not alone. Consumer confidence is at its lowest in more than a decade. Americans are worried about inflation, a possible recession, and job security-and that anxiety is reshaping how they spend. Even high earners are pulling back. Households are cutting big-ticket indulgences like vacations, fine dining, and designer fashion and redirecting spending toward essentials like groceries and personal care.
I'm a professional couponer who shares tips with my millions of followers on social media. I have a long couponing history. Both of my parents got laid off during the recession and had two teenage daughters. They needed to figure out how to make ends meet quickly, so my mom took a community college class and learned the basics of couponing.