#drugstore-makeup

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#dtc-beauty
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
E-Commerce
fromMerced Sun-Star
1 day ago

12-year-old beauty brand closing nearly all stores

The DTC beauty model faces challenges requiring brands to prioritize profitability and adapt strategies amid rising costs and changing consumer expectations.
Marketing
fromTheStreet
1 day ago

12-year-old beauty brand closing nearly all stores

DTC beauty brands must prioritize profitability over growth due to slowing expansion and intense competition.
Social media marketing
fromWCVB
22 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Fashion & style
fromwww.dw.com
1 day ago

Beauty as strategy: Why K-beauty is also a political success

K-beauty is a global phenomenon driven by South Korea's cultural exports and strategic use of soft power.
Toronto startup
fromFortune
4 days ago

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune

Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
#makeup
Everyday cooking
fromBustle
3 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
Everyday cooking
fromBustle
3 days ago

This "Matcha Milk" Setting Powder Fixed My Redness & My Oily T-Zone Like Magic

Huda Beauty's Matcha Milk Easy Bake setting powder neutralizes redness while providing a velvety finish without leaving a green cast.
fromDigiday
2 days ago

Fenty Beauty launches WhatsApp AI advisor as messaging becomes beauty's next commerce channel

"We've always wanted to partner with Meta more deeply. WhatsApp is so widely used all over the world, and our community and accessibility are important to us."
Women in technology
NYC startup
fromHoodline
3 days ago

Glossier Cuts About Half Of Its New York Staff

Glossier has cut approximately half of its New York workforce, impacting corporate roles and retail jobs as part of a strategic reset.
Marketing tech
fromAdExchanger
3 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Artificial intelligence
fromDigiday
4 days ago

How E.l.f. Beauty is using AI to alleviate the workload of its workforce

E.l.f. Beauty prioritizes human involvement in AI use, focusing on enhancing employee productivity rather than creative generation.
Relationships
fromBustle
4 days ago

TikTok Says Your Nails Can Reveal Whether You're The Younger Or Older Sister

Younger and older sister nail trends reflect sibling dynamics, showcasing contrasting styles in manicures on social media.
#mac-cosmetics
London startup
fromwww.independent.co.uk
1 week ago

MAC entices staff to transform into TikTok live shopping hosts

MAC Cosmetics is enabling UK employees to earn from sales on TikTok Shop, promoting influencer-led beauty marketing through live shopping shows.
fromFast Company
1 week ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

The investigations were opened over concerns that important information-such as warnings and precautions for cosmetics not intended for, or tested on, minors-may have been omitted or presented in a misleading manner.
France news
Fashion & style
fromBustle
1 day ago

Exclusive: Justine Lupe's Hack For Elevating Sneakers Is The Easiest Thing You'll Learn Today

Justine Lupe prioritizes comfort in her style, often opting for practical footwear even at glamorous events.
Typography
fromDefector
1 week ago

They Don't Have Lip Filler, They Just Have Lip Filler Accent | Defector

Lip Filler Accent is a speech phenomenon where individuals mimic the speech patterns associated with cosmetic lip fillers, regardless of actual cosmetic procedures.
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Fashion & style
fromBustle
1 day ago

Bella Hadid Just Provided The Blueprint For Wearing CBK's Fave Accessory In 2026

Carolyn Bessette Kennedy's style, including her headband, is influencing current fashion trends among celebrities and fashion enthusiasts.
#reddit
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
1 week ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
fromwww.businessinsider.com
5 days ago

How content creators 'supercharged' Coach's Gen Z strategy

What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.
Marketing
Silicon Valley food
fromLos Angeles Times
2 weeks ago

Taco Bell wants to help with your under-eye circles and wrinkles - no, really

Taco Bell is launching Mountain Dew Baja Blast Under Eye Patches as a brand extension into beauty and wellness, targeting young consumers interested in skincare.
E-Commerce
fromForbes
1 week ago

What Is Live Shopping? How eCosmetics Is The Future Of Beauty Shopping

Live commerce revolutionizes online shopping by combining real-time interaction, entertainment, and instant purchasing, particularly in the beauty sector.
Fashion & style
fromwww.theguardian.com
4 days ago

Sali Hughes on beauty: new foundation launches come with a lot of hype. Do they deserve it?

Three major beauty brands have launched new foundations, featuring reformulations and additions to popular lines.
Privacy technologies
fromWIRED
2 weeks ago

'100 Video Calls Per Day': Models Are Applying to Be the Face of AI Scams

Scam compounds in Cambodia recruit young women through fake AI modeling jobs offering high salaries while using passport confiscation and restrictive working conditions to control victims.
fromBustle
2 days ago

Kendall Jenner, Tate McRae, & More It Girls Are Obsessed With This Y2K-Era Bag

The Paddington was first introduced in 2005 by Chloé's then-creative director, Phoebe Philo, and famous fans of the label's free-spirited aesthetic were immediately on board.
Fashion & style
Fashion & style
fromBustle
2 days ago

Forget Side Parts & Middle Parts. Messy Parts Win.

Messy hair and effortless beauty trends are replacing clean girl aesthetics, emphasizing a carefree, natural look.
#trader-joes
Fashion & style
fromwww.businessinsider.com
3 days ago

Inside the hype train for Trader Joe's TikTok-viral lavender tote bag

Trader Joe's lavender tote bag created high demand, leading fans to queue early for purchase, reflecting the brand's strong customer loyalty.
Fashion & style
fromBustle
3 days ago

For Jessica Simpson, The Early 2000s "Never Stopped"

Jessica Simpson reflects on her past sun protection habits and promotes a new sunscreen product with Kiehl's.
Social media marketing
fromWWD
1 month ago

Why Influencer Brands Are Taking Over Beauty Again

Next-generation creators are launching successful direct-to-consumer beauty brands by leveraging their social media followings and applying lessons from previous influencer brand failures.
#fashion
Fashion & style
fromBustle
5 days ago

The Slogan Tee Is Back, According To Bella Hadid & Lili Reinhart

Graphic tops are making a comeback, showcasing bold statements and personal expression in fashion.
Fashion & style
fromFast Company
6 days ago

'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist

Clothing featuring city names has evolved from tourist souvenirs to mainstream fashion staples, appealing to diverse consumers and price points.
Fashion & style
fromBustle
5 days ago

The Slogan Tee Is Back, According To Bella Hadid & Lili Reinhart

Graphic tops are making a comeback, showcasing bold statements and personal expression in fashion.
Fashion & style
fromFast Company
6 days ago

'Leverage the local': The fashion trend that explains why everyone around you is channeling their inner tourist

Clothing featuring city names has evolved from tourist souvenirs to mainstream fashion staples, appealing to diverse consumers and price points.
Marketing
fromInc
3 weeks ago

The Future of AI in the Beauty Industry Won't Be Pretty

AI adoption in beauty marketing is eliminating jobs in information management roles while creating risk of industry-wide content homogeneity despite claims about creativity's enduring value.
fromBustle
4 days ago

YSL Lip Liner, Refy's Skin Tint, & 20 More March Beauty Launches We're Obsessed With

"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."
Fashion & style
Fashion & style
fromTravel + Leisure
4 days ago

15 Fashion Trends That Are 'Out' for Spring-and What a Stylist Says to Wear Instead, From $17

Spring 2026 fashion emphasizes bold colors, tailored silhouettes, and practicality, moving away from minimalism to express personality and comfort.
E-Commerce
fromThe Business of Fashion
1 month ago

The Beauty Brands ChatGPT Tells People to Buy

Beauty influencers and consumers increasingly use AI language models like ChatGPT to generate personalized skincare routines and product recommendations, driving significant growth in AI-driven shopping searches.
Startup companies
fromForbes
1 month ago

Management Without Managers: ELF's Influencer-Driven Beauty Revolution

Tarang Amin transformed ELF Beauty from a stalled bargain cosmetics brand into a fast, innovation-driven competitor by prioritizing speed, innovation, and consumer intimacy.
#influencer-marketing
fromForbes
2 months ago
Social media marketing

A Decade Of Trippin' With Tarte: Inside The Viral Brand Trip Machine

fromForbes
2 months ago
Social media marketing

A Decade Of Trippin' With Tarte: Inside The Viral Brand Trip Machine

Fashion & style
fromBustle
2 weeks ago

10 Avant-Garde Makeup Artists Redefining What Glam Can Look Like

Makeup has shifted from minimalist, flattering aesthetics toward bold, expressive, and experimental looks driven by creative self-expression rather than conventional beauty standards.
Travel
fromCN Traveller
1 month ago

The world's best beauty stores

Beauty-focused retail destinations are becoming primary travel motivations, offering immersive design, heritage, personalised services, and exclusive products that elevate shopping into cultural experiences.
fromBustle
2 weeks ago

Benefit Just Launched The Ultimate Blush For A Blurred, Airbrushed Glow

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.
Fashion & style
fromABC7 Los Angeles
2 months ago

Elevate your beauty routine with must-have essentials from ABC Secret Savings

Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Gadgets
fromwww.mercurynews.com
2 months ago

What to watch: Beautiful people keep blowing up in Beauty'

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.
Television
Fashion & style
fromBustle
2 weeks ago

The Lipstick Lesbians' Leaked Labs Is Beauty's Most Debated New Brand

Leaked Labs, founded by the Lipstick Lesbians, releases unreleased cosmetic formulas directly to consumers, transforming lab samples into commercial products and blurring the line between customer and test subject.
fromScary Mommy
2 months ago

Women Are Sharing Their Best Purchases of 2025 And They're All So Good

We live in a world of consumerism whether we like it or not. It's hard to do anything or go anywhere (or even doom scroll) without being served up the latest gadget, subscription, or solution - most of which end up being a reason you have to devote so much time to decluttering the damn house. How can you know when your latest splurge is actually worth it or just a waste?
Digital life
E-Commerce
fromThe Business of Fashion
2 months ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Marketing
fromwww.cnn.com
1 month ago

E.l.f. Beauty's CEO wants to make a beauty empire for Gen Z

E.l.f. spent $1 billion to buy rhode to transform into a Gen Z-focused beauty conglomerate whose future hinges on rhode's success.
Fashion & style
fromWWD
1 month ago

Why It's Becoming Harder for Beauty Launches to Go - and Stay - Viral

Beauty product virality cycles are shortening, with 2025's top launches generating significantly less earned media value than 2024's, averaging $3.2 million versus $4.4 million monthly.
Marketing
fromGlossy
2 months ago

Glossy Pop Newsletter: Why Cocokind is sending unreleased products to creators with 200 followers

Cocokind shifted PR focus from top-tier influencers to highly engaged brand fans, using monthly mailers, quizzes and surveys to reward loyalty and gather product feedback.
Fashion & style
fromBustle
1 month ago

55 Insanely Clever Things You Didn't Know Existed That Make You Look Hotter

Affordable, inventive beauty and styling products transform looks and routines, offering unique solutions like bond-building masks, color-changing balms, and a waist band that crops tops.
Fashion & style
fromBustle
1 month ago

Pastel Eyes, "Tired Girl" Glam, & More Spring Makeup Trends From Ngozi Edeme

Makeup in 2025 favored bold, blushed, glittery, playful glam led by Ngozi Esther Edeme, emphasizing high-saturation color and frosted highlight.
fromSilicon Canals
2 months ago

Neither Revlon nor Maybelline: The best drugstore makeup for women over 60 - Silicon Canals

Two women, probably in their sixties, were debating whether to stick with their usual brands or try something new. "I've been using the same foundation for twenty years," one said, "but it just sits in my wrinkles now." Her friend nodded knowingly. "Mine makes me look like I'm wearing a mask." This got me thinking about how the beauty industry has evolved, yet somehow the biggest names-Revlon, Maybelline, CoverGirl-haven't quite caught up with what mature skin actually needs.
Fashion & style
Fashion & style
fromBustle
2 months ago

I Tried The Platinum Blonde Urban Decay Mascara TikTok's Obsessed With

Tube Job blonde tubing mascara gives lightweight length, easy removal, and minimal flaking, but provides limited volume and can create spider lashes if layered.
fromBustle
2 months ago

55 Random, Cheap Things That Make You Look Better Almost Instantly

If you're always searching for ways to look more polished, less tired, or just, well, better, this article is for you. Ahead, you'll find over 50 random, cheap things from Amazon that take mere minutes to accomplish their jobs - whether that's delivering an instant, vacation-worthy glow or tailoring loose-fitting clothing in a pinch. Scroll on to discover the products that'll make getting ready much quicker, easier, and frankly, more enjoyable.
Fashion & style
fromBustle
1 month ago

65 bougie things you'll want to show off that are actually cheap as hell

If you love the clean lines, rich textures, polished finishes, and elevated functionality that often comes with luxury products, you'll be glad to know that it can all be had for much less than you'd expect. Case in point? These bougie things with that same expensive vibe are actually cheap as hell. They look and feel so good, you'll actually want to show them off.
Fashion & style
Fashion & style
fromBustle
2 months ago

TikTok's "Project Pan" Is The Beauty Trend That Wants You To Buy Nothing

Use up existing makeup and skincare products before buying more to save money, reduce overconsumption, and rediscover favorites.
fromBustle
1 month ago

There's A Version Of "Blythe Doll Makeup" For Every Skin, Hair, & Eye Color

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.
Fashion & style
fromwww.cnbc.com
2 months ago

Gen Z and social media are helping men's makeup go mainstream. The beauty industry is trying to capitalize

It often starts small. A dab of concealer. A tinted moisturizer. Maybe a brow gel that goes from borrowed to bought. For many men, like Daniel Rankin, makeup has transformed from something taboo into a tool to make them look less tired and more put together. "I remember thinking, 'Am I really doing this?'" Rankin, a 24-year-old advertising agent from New York who likes to shop at Sephora, told CNBC. "But once I tried it, it just became normal."
Fashion & style
fromBustle
2 months ago

10 Valentine's Day Makeup Ideas That Are Both Modern & Romantic

Let color palettes guide whether to coordinate outfit and makeup, favoring mood- and character-driven looks over literal Valentine's novelty motifs.
Fashion & style
fromBustle
2 months ago

Kylie's Cosmic Intense, Prada's Concealer, & More Of January's Best Beauty Launches

January 2026 beauty launches span drugstore value hits, reformulated makeup, new fragrances, and skincare/hair splurges prioritizing hydration and scalp health.
fromBustle
1 month ago

Rom-Com Flush, Grunge Eyeliner, & More Major Beauty Trends From NYFW

Take, for instance, the grunge-y eyeliner at both Marc Jacobs and Ashlyn, where dramatic black waterlines added '90s-inspired edge. Or the voluminous hairstyles at Collina Strada and Ralph Lauren, both of which embraced the "undone" beauty movement. Many runways have also leaned into a lived-in look for hair and glam - a welcome aesthetic for cool girls and makeup novices alike.
Fashion & style
#budget-fashion
fromBustle
2 months ago
Fashion & style

55 Super Cute Outfits That Look & Feel Expensive - But They're So Cheap On Amazon

fromBustle
2 months ago
Fashion & style

55 Super Cute Outfits That Look & Feel Expensive - But They're So Cheap On Amazon

Fashion & style
fromThe Business of Fashion
1 month ago

Why Fashion Needs to Stop Sleeping on YouTube

Long-form, authentic YouTube content can build community, drive sales, and become a competitive marketing advantage for fashion brands willing to invest in original video.
Fashion & style
fromBustle
2 months ago

55 Cheap Outfits That Are Actually Quite Impressive

Affordable, flattering, and easy-to-wear clothing can outperform photos, attract compliments, spark curiosity on social media, and make wearers appear more stylish and expensive than their spend.
fromBustle
2 months ago

I Tried Huda Beauty's New Viral Pressed Powder & It Lives Up To The Hype

It's hard to admit, but I'm an influencer's dream audience - I'll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early January, I immediately checked to see where I could purchase one myself. Spoiler alert - or maybe you already know, since the stunt went viral - those tiny powders were just samples, designed to hype the real launch. Yep, I fell for it.
Fashion & style
Fashion & style
fromSheFashionable
2 months ago

20 Ways Social Media Changed How We Dress - SheFashionable

Social media transformed fashion by accelerating trends, elevating influencers, enabling niche communities, algorithmic personalization, direct brand communication, and casualized dressing.
Fashion & style
fromBustle
2 months ago

Amazon's Selling Out Of These 55 Clever Things Because They Make You Look Way Hotter

Affordable Amazon beauty and fashion products offer simple hacks—like a multi-prong brow pen, leather-look leggings, and a lip-exfoliating duo—to enhance appearance.
Fashion & style
fromwww.bbc.com
1 month ago

Make-up brand Barry M bought by rival Warpaint

Barry M, a long-running British family make-up brand, was bought from administration by Warpaint, risking 100 jobs and closing its London factory.
Fashion & style
fromTravel + Leisure
2 months ago

15 Fashion Trends That Are 'Out' for 2026-and What a Stylist Says to Wear Instead, From $20

Update wardrobes for 2026 by swapping dated pieces for versatile, comfortable staples and optimistic, wearable statement colors and prints.
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