Why do I have to bring a mini computer that tries to drive engagement 24/7? Why do I take it into bed? Wake up with it, eat my dinner with friends with it? We don't stop. The problem lies partly in the addictive business model of digital platforms, which prioritise engagement and time spent on devices.
The Phone (4a) is the clearest expression of that shift yet. The pink colorway, the refined glyph interface, the periscope camera quietly migrating down to the base model, none of it screams for attention. It rewards it. This is a phone designed for people who will notice things gradually, over weeks of use, rather than in the first thirty seconds of an unboxing video.
Unihertz's booth at MWC was a little out of the way, but those who did find it all seemed to want to pick up the Titan Elite 2. Sure, the cosmic orange color attracted attention, and the QWERTY keyboard reminded one showgoer of his old BlackBerry. But once I picked it up, I could see why it was so popular. It's slim, light, and pocketable, and the physical keys just beg to be pressed.
Pricing was indeed a major issue for both phones, but don't let that nearly 20% pie slice in the chart fool you - the pricier Pro model was received more favorably, so it's about value for money, not just the price.
The Titan 2 Elite feels light in the hand and eminently pocketable. There's a programable key on the side as well as a physical SIM slot. Sadly, there is no headphone jack, which was disappointing after I mistook the IR control for one at first glance.
The release of the iPhone in 2007 marked the beginning of the end of the BlackBerry era. The prospect of on-screen keys was undeniable, and the trend of having a pocket PC left everyone dazed over the years as smartphones evolved into their best version, year after year, for decades. However, things then go full circle, and we are plateauing with what bezelless smartphones can offer.
The day often begins and ends with a smartphone, from checking notifications before getting out of bed to scrolling in the dark when you should be asleep. Even people who care about design and well-being end up with glowing rectangles on every surface, and that constant presence quietly shapes attention, sleep, and mood more than most of us like to admit. The usual fix is another app that promises to help you use your phone less, which is like asking the problem to solve itself.
The Punkt MC03 UX design divides your phone experience into two environments: One is a distraction-free, fully protected private environment called the Vault; the other is called the Wild Web, and it's where all the Android apps you want to install live. The Vault is the phone's main screen. Here you'll find the core built-in apps and services, all designed with safety and privacy from the ground up, with encryption, no third-party tracking, no data profiling whatsoever. Stuff like mail, messaging, calendar, contacts, or your file cloud live here. They're featured on a white-on-black home screen in Helvetica type that's meant to recall the iconic design aesthetic of Dieter Rams for Braun (an influence that permeates all of Punkt's products).