UX design
fromMedium
3 days agoRethinking design awards in an AI world
AI's integration into design necessitates a reevaluation of award judging criteria to acknowledge human creativity alongside automation.
To paraphrase a quote credited to poet and author Maya Angelou, people forget what you say and do, but they never forget how you make them feel. That understanding is becoming increasingly relevant in modern marketing, where differentiation is driven as much by emotional experience as by execution. For agencies, this means thinking beyond deliverables to the full experience clients and audiences have at every touchpoint.