Los Angeles
fromLos Angeles Times
13 hours agoUCLA fans gather in Arizona to proudly cheer on Final Four Bruins they admire
UCLA fans passionately support women's basketball, hoping for equal recognition and success as men's sports.
"It's always good to be home. Special place with special fans. We're hoping for a special season. Obviously, it didn't go the way we wanted on that road trip, but we're able to reset, unpack yesterday, catch up with the families, and do the things that you needed to do to set yourself up for a long season here, and then show up today."
This crew - smallish in number but sufficiently large to assault the eardrums of the management and players - are an odd bunch. It's true that Scotland should be beyond the point of just being happy going to the World Cup - and these players are way past that notion.
I think when this first was announced, there was this feeling there would be 10 NFL players on that roster, and I'll be surprised if there's one. I think we have plenty of players that can acclimate, but it's going to take a month or two.
"You're a Cardinal fan!" Immediately tosses it to someone else. An all-time move from McGregor, one that was immediately appreciated by the booth broadcasters, who couldn't stop laughing.
In this playoff season, I try to shut my eyes to products featured in commercial time-outs. You've seen them? The cryptic medicines to treat unspecified ailments? The pickup trucks and beer brands that signal ruggedness and romantic success. Or more tempting, the gooey-delectable double-cheese-pepperoni pizzas with yet more cheese stuffed in the crust. But one other caught my ear for novel English usage. Namely, the new infinitive "to fan."
After 18 weeks of the NFL regular season, the moment is almost here. The Super Bowl represents the pinnacle of pressure. For the athletes that take the field, it's the moment they've been waiting for. The culmination of years of preparation for that one game. There is little margin for error and the moment is unforgiving. Yet, the psychological demands of Super Bowl game day aren't as unique as we think.
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
The older I get, the more profoundly I appreciate that, when I'm writing about sport, I'm also writing about love. This makes perfect sense given these are mankind's two greatest inventions and the stuff we can least do without, but there's more to it than that: sport and love are both expressions of identity, creativity and devotion, pursued because they are right but also because it's impossible not to.
In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
The 3x3 game differs so much from WNBA basketball that Unrivaled's utility as a gauge for player development is dubious. Last year, stars who had dismal Unrivaled seasons—Stewart, Aliyah Boston, Satou Sabally—went on to have their typically excellent WNBA seasons. It's certainly an appealing opportunity for media members to go to Miami in the winter: Last February, I watched games at the Unrivaled facility and found myself genuinely taken by the atmosphere and in-person product.
Cheering on your favorite team can cause severe mood swings, violent outbursts, and even, at times, tightness in your chest. It's why I'm a fair-weather fan. There's a backstory: I used to have a team. As a Baltimore native, when the Ravens came to our city in 1996, I was all in. After buying tons of black and purple, winning two Super Bowls, and then white knuckling through the lackluster seasons that followed, I decided to set a boundary for my own sanity.