#fan-reimbursement

#fan-reimbursement

K'Lavon Chaisson kept plugging away after a rocky start in the NFL, eventually breaking out with the New England Patriots in 2025, helping them win the AFC Championship.

The 'Home Team Act' would require that any sports team owner looking to move their franchise, or sell to a new owner with the intention of relocation, first be required to offer the sale of the franchise to a group keeping it in its current location.

NBA Commissioner Adam Silver has been clear: 'We are convinced that for the good of European basketball, the best course of action would be a joint solution with the Euroleague, reaching an agreement on a systemic approach to growth.'

The Los Angeles Dodgers have agreed to a deal with fashion giant Uniqlo to become Dodger Stadium's official field presenting partner, multiple sources tell The Athletic. An official announcement is expected before Opening Day. It's the first time in the 64-year history of Dodger Stadium that there will be a sponsor attached to the ballpark in this way.

For millions of soccer fans, buying World Cup tickets has been an ordeal. My friends and I had signed up for updates from soccer's governing body, FIFA, and their emails about how to buy tickets felt a bit like receiving the fine print of an insurance policy in monthly digests. First there was a presale—but it was sponsored by Visa and only for people with Visa cards, and it was a lottery.

A dire white paper published by three administrators at the University of Louisville about how manifestly untenable and economically punitive the current state of college sports is, even for elite programs. The report is indeed very dire, and accurate insofar as it assesses that, whatever the future of college sports is, it's probably won't involve the NCAA and is also unlikely to get easier for non-elite institutions in an increasingly consolidating national business.

Expansion makes headlines because it's exciting with new logos to rep, new arenas to visit, and new rivalries to cheer for or against. But behind the spectacle is a far more calculated question - what actually makes a hockey market work?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.