Agriculture
fromBusiness Matters
1 week agoThe Long Game: Edwin Masimba Moyo on Agriculture, Innovation, and Impact
Dr. Edwin Masimba Moyo is a key figure in modern horticulture and food systems in Africa, focusing on innovation and market access.
Since the duo got together as fellow students at Goldsmiths Centre for Research Architecture in 2013, they have been using the production and consumption of food as the focus for numerous long-term, site-specific projects that address how we should live-and eat in particular-in the face of climate change. As they put it: "Food is both deeply connected to the environment and to ecology but at the same time is also intersectional: every living organism on this planet is invested and preoccupied with processes of metabolism, ingestion and the acquisition of nutrients."
It's a steady drumbeat the Marin-based entrepreneur, podcaster, and founder of media company and global network NextGen Purpose has played for the last decadeone we in the U.S. have long needed to hear. But Reichman's mission isn't just about building sustainability in our food and agricultural systems. The conversation extends beyond food to the intersection of food and fashion, beauty, planet, health, and lifestyle. All these things play a role.
What we see is not a linear story of progress but a complex mosaic of strategies that helped people stay resilient. That has real lessons for food systems today.